A team of Year 11 students from Plymouth College have won the Plymouth Business and Enterprise Challenge event.
Jack Berry, Cameron Deardon, Will Dickinson, Fiona Ellis, Alistair Lochhead, Dan Snowdon, Sam Straughan and Oli Wace competed against teams from nine other schools across the city in the event held at the Guildhall.
Part of National Enterprise Week, the competition had two sections – Investment Challenge and Marketing Challenge. Investment Challenge required the participants to undertake active trading of funds across a range of financial products, resulting in the Plymouth College team coming out on top.
Marketing Challenge involved a five minute presentation on the launch of a new product for the ‘credit crunch’. The Plymouth College team came up with a plan for a competitively-priced breakfast cereal called ‘Berry Munch’. They won the judges over with a reasoned report explaining the marketing strategy – product details, pricing and a promotional campaign, which included a musical jingle ‘Beat the Crunch with Berry Munch!’.
Plymouth College Head of Economics and Business Studies, Jonathan Gregory, said: “I’m delighted that the Plymouth College team won. It was really good to see our pupils successfully put into practice what they’ve been learning in the classroom.”
